PREMIER CRU HOSPITALITY
HUMAN RESOURCES CONSULTANCY
Hospitality presents unique people challenges — high turnover, seasonal staffing, regulatory requirements, and the constant need to attract and retain the right talent. Premier Cru Hospitality offers HR solutions designed to support compliant, engaged, and high-performing teams.
We also offer Fractional HR Services which allows your business to be compliant, build culture and employee engagement whilst not burdening your business with the full cost of employing a year round HR professional.
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Andy has over 20 years of experience in Human Resources, specializing as an HR Generalist. He has a strong background in recruitment and selection, team building, and cultivating workplace cultures that align with organizational goals. Andy is also skilled in performance management across all levels of an organization, training and development, and creating rewards and recognition programs that help attract and retain talent. Additionally, he has extensive experience in implementing HRIS systems. As a mentor and educator, Andy is committed to helping teams grow and excel.
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Andy Lee is a thought leader at the intersection of human resources, hospitality, and executive leadership. His work explores how culture, training, and leadership development drive performance in service-intensive environments.
With a foundation in HR scholarship and real-world executive experience, Andy speaks and writes on topics such as:
- Culture transformation
- Strategic HR for luxury service brands
- Support in leadership and organizational behavior
- Education as a tool for guest engagement
- Building high-performance teams in luxury brands
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Andy’s insights are grounded in academic research and enriched by decades of hands-on leadership in world-class hospitality settings.
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He has built and formalized HR infrastructure in multi-property environments employing up to 260 associates, led recruitment and cultural integration during large-scale resort development, and improved retention and engagement within private club and luxury resort environments.
Andy specializes in workforce stabilization, leadership capability development, performance governance, and modern HR architecture supported by analytics and systems thinking.
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He has served as a mentor within the Institute of Hospitality and CIPD communities and contributed to Canadian National Occupational Standards review across hospitality leadership roles.
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He holds an MSc in Human Resource Management and is completing a DBA focused on the use of AI in strategic HRM in the luxury service sector and will be accredited by the Swiss School of Business Management in Switzerland, which was ranked 69th in the 2025 CEOWORLD Magazine list of the best business schools globally.
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Our HR services are practical, discreet, and aligned with the operational realities of today`s businesses. We work as an extension of your leadership team to ensure people practices support both your business objectives and your brand standards.
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Ideal for: All types of businesses, Hotels, restaurants, hospitality groups, wineries, and resort operations
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RECRUITMENT SERVICES
HR FUNCTIONS
Recruitment Services
Andy Lee, CPHR, MSc-HRM, SCP-SHRM, FCIPD
Andy brings over three decades of experience in recruiting frontline managers to executive-level positions. Through Premier Cru Hospitality, we offer the following specialized recruitment services:
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Executive Recruitment for any type of business, including:
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Private Clubs
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Hotels and Resorts
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Restaurants
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Wineries/Breweries
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Retail
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Plant & Manufacturing
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​Pre-opening Assistance
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At Premier Cru Hospitality, we take a personalized approach to finding the right candidate for your business.
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To schedule a call, contact Andy at 519-870-6214.
HR Functions
Premier Cru Hospitality offers expert HR services tailored to businesses of all types. Our HR solutions include:
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Job Description Creation
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Interview Template Design
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Recruitment Plan Development
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Employee Onboarding Process Design
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Employee Handbook Creation
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Employee Relations Managing Difficult Conversations
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Gap Analysis Identification
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Talent Acquisition Strategies
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Retention Strategies
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Customized HR Policies and Procedures Development
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Annual HR Plan
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Comprehensive Performance Management System Creation
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Departmental Training Manual Assistance
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HR Budget Creation
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Training and Development Support for Your Team
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Conflict Resolution
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Compensation and Benefit Reviews
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Health & Safety Compliance
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Personnel Development and Succession Planning for Leadership
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Organizational Structure Review and Advisory
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Rewards and Recognition Program Design
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Employee Satisfaction Survey
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Building a Service Centric Culture
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Customized Training Plan for Managers
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We help businesses build strong HR foundations that support growth and improve operations. Let us guide you in creating a productive and positive work environment.
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Human Resources is pivotal to the success of any organization and serves as an investment in your people management processes at every level. Premier Cru Hospitality offers the following HR Services Package to help businesses enhance operations, customer service, and employee culture.
FRACTIONAL HR
Fractional HR services provide businesses with part-time access to experienced HR professionals, allowing your business to benefit from strategic HR guidance from an experienced HR professional without the costs associated with a full-time hire. This is a flexible option for your business whilst providing optimal HR support, expert guidance during periods of growth, restructure, complex HR needs such as talent management, aligning HR strategies with business goals.
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Package 1 – HR Business Review
(25 hours per month for an initial period of three months)
This package is specifically tailored to your business needs and consists of two stages:
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Assessment Phase: A comprehensive review of your existing HR policies, procedures, training and development, performance management, employee culture, communication strategies, and feedback mechanisms.
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Strategic Recommendations & Support: A detailed report with recommendations for improving HR operations and addressing potential business challenges. Additionally, we provide ongoing support in handling various employee situations to ensure smooth implementation.
Package 2 – The Future Leaders Plan
(20 hours per month for an initial period of three months)
Succession planning is essential for business growth. Premier Cru Hospitality will conduct an in-depth assessment of your leadership team to identify strengths, growth opportunities, and potential roadblocks that may hinder their success.
Through personalized one-on-one coaching, we develop a Personal Development Plan aligned with your business objectives, fostering accountability while driving leadership growth. This plan prepares leaders for their next role within the organization, ensuring long-term success.
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To schedule a HR Consultation please call Andy 519 870 6214
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HUMAN RESOURCE ASSOCIATIONS
Andy is proud to be affiliated with the following HR organizations all of which Andy Lee holds senior professional designations as well industry recognized qualifications through AIHR.
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CPHR - Chartered Professional Human Resources in Canada and around the World is the leading HR recognition, advancement and industry influence. CPHR in Human Resources is a nationally recognized level of achievement within the field of human resources in Canada. CPHR holders have a conviction that the professional practice of human resources management can safeguard the interests of employers, employees and the business community. There are 33,000 Chartered Members across nine provinces and three territories.
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SHRM - Society for Human Resource Management is internationally recognized with members from all over the globe. There are over 325,000 members with two levels Certified Professional equivalent to CPHR or Senior Certified Professional for experienced HR professionals who are responsible for Strategic HR planning and initiatives that develop HR policies, execute all integrated HR operations, direct the entire HR enterprise, or lead the alignment of HR strategies to organizational goals.
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CIPD - The Chartered Institute of Personnel and Development (CIPD) is an international association for human resource management professionals. The organization was founded in 1913—it is the world's oldest association in its field and has over 160,000 members internationally working across private, public and voluntary sectors. There are three Chartered grades Chartered Member equal to CPHR, Chartered Fellow (FCIPD) Chartered Fellows must have at least 1o years relevant experience and have held senior roles as HR / Executive leaders who combine HR strategic insight and people expertise with commercial acumen, to change the way organizations think about their people. The third level is by invitation only which is the Chartered Companion.
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AIHR - Academy to Innovate Human Resources is globally recognized, AIHR is accredited by the world’s leading organizations for HR professional development and internationally recognized certifications
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Andy has completed certifications in the following subjects in 2024/2025
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1. Certified Human Resources Generalist
2. Certified Compensation & Benefits Professional
3. Certified Human Resources Business Partner
4. Certified Learning & Development Specialist
5. Certified Strategic Talent Acquisition Specialist
6. Certified Digital Human Resource Specialist
7. Certified Sourcing & Recruitment Professional
8. Certified Human Resources Organizational Development Practitioner
9. Certified Diversity, Equity, Inclusion & Belonging Specialist
10. Certified Strategic Human Resources Leader
11. Certified Talent Management & Succession Planning Specialist
Other - Triec Certificate in Inclusive Leadership 2025
- Cornell Executive Leadership Program HR Focused 2025
- Cornell HRM Certificate 2024​​​​​​​​​​​​​​