Premier Cru Hospitality Canada

HOSPITALITY MANAGEMENT SERVICES

Premier Cru Hospitality is a boutique hospitality consultancy dedicated to helping hotels, restaurants, wineries, and hospitality-driven businesses achieve excellence. With deep industry experience and a hands-on approach, we partner with owners and leadership teams to strengthen operations, elevate service standards, and build high-performing teams.

Andy Lee is a rare "triple-threat" executive who bridges the gap between operational mastery, elite human resources strategy, and high-level academia that aligns with an hospitality polymath by definition. With over 30 years of international management experience spanning the UK and Canada, Andy has navigated the complexities of 4 & 5-star luxury resorts, Michelin-starred dining, and prestigious private clubs.

Andy Lee is a hybrid leader who embodies the future of hospitality leadership. With a career that spans Michelin-starred kitchens, luxury resorts, and boardrooms, Andy brings a unique perspective to people strategy and guest experience.

His brand is built on excellence, empathy, and execution. Whether designing a world-class training program, leading a culinary team, or advising on organizational culture, Andy operates with precision, passion, and purpose.

He is the rare executive who can speak the language of chefs, sommeliers, HR professionals, and CEOs alike—making him a powerful catalyst for transformation in any service-driven organization. His leadership and thought process is defined by a "human-first" philosophy.

Unlike traditional executives, Andy approaches hospitality through the lens of organizational DNA. By combining his technical background as a Red Seal Chef and Sommelier with the strategic rigour of an FCIPD (Chartered Fellow of the CIPD) and a DBA (Doctor of Business Administration) candidate, he transforms properties by aligning high-performance cultures with bottom-line profitability. He doesn't just manage hotels; Andy architects the talent ecosystems that sustain luxury brands in a volatile global market.

Annette and Andy Lee bring over five decades of combined hospitality management experience. Our approach to working with clients is straightforward: we focus on understanding your business needs and goals, and we strive to build lasting relationships while helping you achieve success.

Please contact Andy on 519 870 6214 t0 discuss your business needs.

HOTEL, WINERY,CLUB & RESORT
SERVICES

EXECUTIVE RECRUITMENT SERVICES

FOOD & BEVERAGE SERVICES

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Hospitality Consultancy Services

Throughout his C-suite management career, Andy has overseen some of Canada’s most prestigious properties, including Fox Harb'r Resort, Mission Hill Family Estate, Toronto Ski Club, Friday Harbour Resort, Rideau Club, and the iconic White Beach Resort.

Services Offered:

Short-Term Management Contracts
Business Audits
Facility Management
Revenue Optimization Audits
Sales and Marketing Initiatives
Executive Management Recruitment
Human Resources Management Services
Budget Creation and Future Capital Expenditure Planning
Pre-opening consultations, budgets, brand, sales and marketing strategy, organizational structure, recruitment and training.
Improve communications, structure and build policies.

Recruitment Services

With over three decades of experience in recruiting frontline managers to executive-level positions, Andy Lee and Premier Cru Hospitality offer specialized recruitment services tailored to your business needs.

We provide executive recruitment for a wide range of industries, including:

Private Club Sector
Hotels and Resorts
Restaurants
Wineries
Retail
Plant & Manufacturing
Job Fair Attendance

Hospitality, Food & Beverage Services

Andy and Annette Lee have between them over 50 years of management experience in food & beverage operations. They have both worked in Michelin starred restaurants, 4 diamond properties as well as owned their own businesses both in Canada and England.

Premier Cru Hospitality provides strategic hospitality management support to help businesses improve operational performance, service delivery, and leadership effectiveness.

Employee Training & Education
Menu Engineering
Menu Costing
Kitchen Hygiene
Wine List Compilation
Inventory Management & Control
Creating a Sales and Marketing Plan
Budget Preparation
Training - Customer Service Program, Product Knowledge.

Our approach would be to conduct a site audit of products and services, followed by strategic recommendations with the option of hands-on-support with leadership teams.

EXPERT BED & BREAKFAST / INN CONSULTANTS

Annette and Andy Lee owned Bacchus House between 2010-2023 a luxury award winning 5 star bed and breakfast that operated in Collingwood, Blue Mountain for 13 years.

The property was awarded 5 Stars from FOBBA and Canada Select shortly after opening.

Premier Cru Hospitality can provide existing and new owners a site audit and how you can develop your products and services, elevating guest experience and generating incremental revenue opportunities.

B&B Consultancy Services